Why you should care about customers with special needs

  1. While our world is increasingly moving online, 12.6 million adults in the UK don’t have the required level of Basic Digital Skills according to a report from Ipsos.
  2. An ONS survey shows that an estimated 5.3 million people in the UK have never used the Internet in 2016.
  3. Many older people are still to catch up with the digital revolution, with nearly 50% of single pensioners still having no internet access at all.
  4. According to the House of Commons Science and Technology Committee, the digital skills gap is costing the UK economy an estimated £63 billion potential loss per year in additional GDP.
  5. Around 80 million people in the EU have a disability. As the EU’s population ages, the number of people with disabilities or age-related internet access difficulties is expected to increase to 120 million by 2020 according to the European Parliament.

By making your offers accessible to all, you can reach out to this massive pool of customers.

To help you in your journey, Access2Digital provides you with senior, disabled and not tech-savvy participants to give you a real feedback on the accessibility of your services and products.

The challenges faced by senior citizens

An elderly woman working on a laptop.By 2050, the number of senior citizens is expected to nearly triple to about 1.5 billion, representing 16 percent of the world’s population according to the National Institute on Aging.

Senior citizens may have issues to adopt, and adapt to, new technology as their hearing, sight or dexterity begin to deteriorate.

  • Difficulty or inability to use hands
  • Possible tremors in hands, making it difficult or impossible to use a mouse especially, but also some difficulty using a keyboard
  • Possible slow movements in hands or other parts of body used for computer input as alternative to hands (feet, arm, elbow, head, etc.)
  • Possible pain when moving hands or other parts of body
  • Limited comprehension
  • Low tolerance for cognitive overload
  • Short term memory loss
  • Attention deficit
  • Vision deterioration
  • Difficulty hearing

The challenges faced by disabled people

Close up portrait of young businessman with down syndrome doing accounting on laptop outdoors.People with visual impairments use assistive technologies such as screen readers or screen magnifiers.They cannot perceive the difference between some colours and they need to make things bigger and cannot read text that has poor contrast.

Hearing impairments make it difficult or impossible to hear lecturers, access multimedia materials, and participate in discussions.

Motor impairments affect the ability to move or to coordinate and control movement when performing tasks. It may also affect the ability to use or feel certain parts of the body like hands. It makes it difficult or impossible to use a mouse especially, but also some difficulty using a keyboard.

Cognitive impairments include memory, perception, problem-solving, conceptualisation and attention deficits. This may result from a range of conditions such as mental retardation, autism, brain injury, Parkinson’s disease, Alzheimer’s disease and old age.

The challenges faced by not tech-savvy people

Photo of a man struggling with his smartphone.There are 12.6 million people in the UK who don’t have the basic digital skills they need to function in a digital world. This means they’re missing out on jobs, flexible and convenient digitised public services, and personal savings of over £700 a year. And, it’s not just the people who are missing out – it’s the country too, with the Commons Science and Technology Committee saying that poor basic digital skills mean the country is missing out on £63 billion a year in lost GDP.

Not tech-savvy people are not able to use your service unsupported. They don’t have the skills or access to use your service or product on their own.

  • Lack of digital skills
  • Lack of trust and confidence
  • Need support by phone, web chat or face to face